Medical Equipment Manufacturer
- Sales Lead Generation
- Sales Lead Qualification
- Sales Intelligence
- Market Research/Survey
One of the world’s 10 largest medical device companies contacted B2B Appointment Setting with an initial request to conduct a multi-step market survey campaign, with calls targeting hospitals and surgical centers.
The goals of the campaign included:
- Connecting with busy and hard to reach hospital personnel
- Acquiring data from prospects through the results of a short survey
- Educating prospects about the status of certain equipment
- Identifying qualified prospects who are ready to meet with a representative
B2B Appointment Setting assigned the campaign to Meryl and Lisa, both very positive team members with extensive experience in calling campaigns for the healthcare industry. B2B Appointment Setting proven system for onboarding the new client project included:
- Engaging the client to help us assist with a brief but thorough agent training so that they could sufficiently represent the client and the brand.
- Preparing the call content and the FAQs so that agents had the information needed to properly represent the brand and achieve the calling campaign objectives.
- Conducting internal team meetings for additional training, feedback, questions, and ongoing education for the campaign agents.
- Recording calls for use in daily and weekly reviews, ongoing agent training and quality improvement of the campaign.
- Consistently reviewing the strategic plan to improve our expected deliverables and projected client ROI.
The knowledge and experience of the agents, coupled with ongoing improvements made to the campaign on a daily and weekly basis enabled B2B Appointment Setting to generate impressive results at every stage of the campaign.
Educated prospects about available products.
Compiled feedback, which resulted in identifying certain critical service issues.
With this data, the client ultimately
rectified the critical issues.
“The B2B Appointment Setting team was outstanding. From program setup through execution, they provided a level of professional support and service that ensured our initiative was a success. B2B Appointment Setting represented our brand and our customer’s interest extremely well.”
Fortune 100 medical equipment manufacturer
THE B2B APPOINTMENT SETTING DIFFERENCE:
B2B Appointment Setting specializes in complex calling campaigns. Thorough preparation, positivity, experience, consistency and tenacity are some of the ways B2B Appointment Setting agents continue to deliver outstanding value for clients of all sizes.
Contact B2B Appointment Setting 602-943-7111 or at b2bappointmentsetting.com for more information and to learn how we can deliver results to meet your business objectives.