Our B2B appointment setting history, from 2000 to today

B2B Appointment Setting was founded in 2000 by a father and son team. Their initial focus was software development, and the platform they built helped bring the company to the forefront of the industry before it developed into the appointment setting firm it is today.

Murray Goodman is our CEO. He has more than three decades of sales experience, including time as a sales leader at National Health Enhancement Systems, which eventually became McKesson, and running a sales consulting firm that mentored sales managers. He joined in 2007 and later bought out the founders.

The founders recruited Murray Goodman as a consultant in 2007. He turned the company into a profitable business within a year and became an equity partner. A year and a half later he bought out the founders and became CEO, and the business has grown dramatically since then.

Yes, in practical ways. We run campaigns on our own cloud-based application, which manages both the data and the callers. That supports efficient calling, accurate data collection, and the detailed reporting and analysis you’ll review with us during a campaign.

Our focus on value and results. We’re known for reliability, communication, and results, and every campaign is still approached strategically and customized to the client’s objectives. More than 95% of our customers report being highly satisfied, which we credit to hard work and ethics.