Hospital Consulting Firm
When the Vice President of Business Development was himself, cold calling prospects he found he could not generate the desired number of leads working by himself and did not understand why he couldn’t convert at a higher rate. Part time/one person calling simply was not generating enough data.
They decided to outsource B2B appointment setting and contacted B2B Appointment Setting.
The goals of the campaign included:
B2B Appointment Setting assigned mature, experienced agents to work on this campaign directly with the Vice President of Business Development. They worked closely with the client to target prospects who previously chose not to engage with the client during a first communication. The agents worked hard to understand the obstacles to engagement and provided the data to the client. The client then focused on the obstacles identified by the B2B Appointment Setting agents and turned them into closed sales.
B2B Appointment Setting implemented its proven onboarding process for the new client project, which included:
1750 hospitals targeted
$520K annualized revenue
1405% ROI (at only a $37K cost for that segment of the campaign)
1634% ROI (at only a 47K cost of the campaign)
“I started cold calling myself and had an epiphany that I could have someone else do it for me.
Through a new partnership with a significant player in our marketplace, we met the B2B Appointment Setting team. The beauty with B2B Appointment Setting is they can scale up or down as needed.
People don’t have a great impression of telemarketers, but Murray finds seasoned, experienced people with a working knowledge of healthcare. I like one on one communication better than electronic communication. I still think this is a good way to communicate and engage people when selling. This works better for me. I gave the agents specific people to target. They had access to my calendar and scheduled calls for me directly.”
– Philip T., Vice President of Business Development
B2B Appointment Setting specializes in complex calling campaigns. Thorough preparation, positivity, experience, consistency and tenacity are some of the ways B2B Appointment Setting agents continue to deliver outstanding value for clients of all sizes.
Contact B2B Appointment Setting at 602-943-7111 or at B2bappointmentsetting.com for more information and to learn how we can deliver results to meet your business objectives.