Our results
Appointment setting results from real client campaigns
The best way to judge an appointment setting partner is by who they’ve put their clients in front of and what happened next. Our campaigns connect clients with directors, VPs, and C-level executives. Below are four client stories, from trade show follow-up to franchise lead generation, and how to think about results for your own campaign.
- Senior-level meetings Connections with directors, VPs, and C-level executives.
- Four client stories F-Secure, Healthios, Mars, Inc., and WSI campaigns summarized below.
- Nationwide campaign awarded Mars, Inc. awarded us its campaign for the entire United States.
Better connections
Better business through better business connections
Our client list is impressive, and so are the results we’ve driven for those clients. But the most useful measure of an appointment setting campaign is the people it puts you in front of. Our campaigns regularly connect clients with directors, VPs, and C-level executives: the decision-makers with the power and influence to drive serious revenue.
That’s what earned us the name The Business Connection Company. The work behind it is simple to describe and hard to do well: find the right organizations, reach the right person, have a genuine conversation, and hand your team a meeting worth attending.
Do calling campaigns really work?
Four client success stories
The same drive that made us The Business Connection Company has produced results that surprised our clients and set them up for success. Don’t just take our word for it. Here are four stories from real clients.
F-Secure: trade show follow-up
The award-winning Internet security firm engaged us to call key contacts made at a large trade show and technology conference. Success rates for the overall campaign skyrocketed, with a large number of follow-up calls generating very qualified, interested prospects.
Healthios: appointment setting
Healthios’ sales staff, in investment banking, struggled to reach investment strategy decision-makers at hedge funds, limited partnerships, and emerging growth companies. We generated a steady stream of qualified appointments with decision-makers who controlled portfolios measured in the billions of dollars.
Mars, Inc.: appointment setting
Unhappy with the quality and quantity of appointments from its previous lead generation partner, Mars, Inc. needed to restore its sales force’s confidence in single cup coffee. We were awarded the campaign for the entire United States and helped the client penetrate the corporate marketplace.
WSI: franchise lead generation
A WSI digital marketing franchisee found it hard to locate qualified prospects and asked us to help build a campaign. Within six months of the campaign’s strategic re-launch, the client reported a significant increase in the quality of leads received.
What the stories share
What drove these appointment setting results
The four campaigns look different on the surface: a follow-up program after an event, outreach to investment decision-makers, a nationwide push into corporate offices, and a local franchise campaign. Underneath, the same practices did the heavy lifting.
- Clear targeting. Each campaign was built around a specific audience and decision-maker role, not a broad list.
- Qualification before booking. Meetings went to the client’s team only when the prospect met the agreed criteria.
- Brand-first conversations. Callers represented the client professionally, which matters most when the prospect is senior.
- Willingness to rethink. The WSI results followed a strategic re-launch, a reminder that campaigns improve when feedback is acted on.
Read the full stories
Case studies behind the numbers
Our case studies go further into the challenge, the approach, and the outcome of individual campaigns. Three of them cover the same kinds of work summarized above.
- Trade show follow-up for a security company: integrated cold calling and email for a cyber security provider.
- Replacing an underperforming appointment setting partner: how we outperformed a larger provider for a food products company.
- Franchise lead generation: a campaign for a global digital marketing franchisee.
You’ll find every campaign, including healthcare, telecom, and medical equipment work, on the case studies page.
Your campaign
How to think about results for your own campaign
Results depend on your offer, your market, the seniority of the people you need to reach, and how your team follows up. That’s why we don’t quote outcomes before we understand your business. Instead, new campaigns usually start with a test that establishes a realistic run rate for your specific offer.
When you review results, look beyond the number of meetings. Relevance, attendance, feedback from prospects, and progress into real sales opportunities tell you far more about whether a campaign is working. Those are the measures we review with you as the campaign runs.
What kinds of contacts do your campaigns reach?
Our campaigns connect clients with decision-makers, including directors, VPs, and C-level executives. The exact roles depend on who buys your offer. We agree on target titles, company profiles, and qualification criteria with you before calling begins, and we only book meetings with prospects who meet them.
Can you promise a set number of appointments?
We don’t promise numbers before we understand your campaign, because results depend on your market, offer, and targets. A test campaign measures what a professional calling effort produces for you and gives both of us a realistic run rate to plan around.
How do you report results during a campaign?
Our cloud-based campaign application records the data collected on every call, which supports detailed reporting and analysis. You’ll see appointments set, conversation outcomes, and prospect feedback, and we review them with you so the campaign can be refined as it runs.
Do results include more than booked meetings?
Yes. Calls can also produce updated contact information, sales and market intelligence, competitive information, and future opportunities you wouldn’t otherwise have found. That intelligence stays useful after the campaign: it sharpens your messaging, keeps your database current, and shows where the next round of outreach should focus.
Have you taken over from another appointment setting provider?
Yes. Mars, Inc. came to us after being dissatisfied with the quality and quantity of appointments from its previous lead generation partner. We were awarded the campaign for the entire United States. Our food products case study describes a similar situation in more detail.
Which of your results is most like our situation?
Start with the story closest to your campaign type: trade show follow-up, senior-level appointment setting, a nationwide rollout, or franchise lead generation. Then read the matching case study. If none fits, tell us about your market in a consultation and we’ll share relevant experience.
Keep exploring
Related services and results
See how the pieces fit together, or talk to us about the campaign you have in mind.
Case Studies
Read B2B appointment setting case studies from healthcare, telecom, cyber security and more. See the challenges, the approach and the results, then talk to us.
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What Our Clients Say
Read appointment setting reviews from B2B clients in healthcare, software, supply chain and more, in their own words. Then talk with us about your own campaign.
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Why Us
Why outsource appointment setting? See when an outside calling team makes sense, what sets our campaigns apart, and how a test campaign helps you judge fit.
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Request a consultation
Put us to work on your pipeline
Tell us who you need to reach. We’ll discuss your market and explain how a test campaign could benchmark results for your offer.