About us
A B2B appointment setting company built on real conversations
Some appointment setting companies promise more pipeline activity and hand you a formula. We build each campaign around your business, your buyers, and what a valuable meeting means to your sales team. Since 2000, we’ve helped companies with complex sales reach the decision-makers who matter, one call at a time.
- Founded in 2000 A long track record in B2B appointment setting and lead generation.
- Built for complex sales Campaigns for offers with longer cycles and several decision-makers.
- Custom, not formula Every campaign is shaped around your goals, buyers, and brand.
Who we are
The Business Connection Company
B2B Appointment Setting is a B2B appointment setting company that has been doing demand generation by phone for a long time. Staying in this business takes the reach, the experience, and the discipline to produce results you can measure. It also takes people who genuinely enjoy talking to businesses on your behalf.
Clients know us as The Business Connection Company. The name reflects how we think about the work: our job is not to make dials, it’s to connect your business with the people who want what you offer. The value shows up in both the number and the quality of the conversations your team gets to have.
We also set out to change our industry for the better, one call at a time. Not every call ends in a meeting, but every conversation about your company should leave a good impression of your brand in the market.
What we do
Sales pipeline development for B2B companies
Most of our work is complex appointment setting, lead generation, and lead qualification. Around that core, we support the other activities companies rely on to build and sustain a pipeline.
Appointment setting
We reach decision-makers, qualify interest against your criteria, and book meetings with your sales team.
Lead generation
We find and open conversations with companies that match your ideal customer profile.
Lead qualification
We check existing leads for fit, need, and timing so your team spends time on the right ones.
Events and trade shows
Event registration plus pre- and post-show calling to turn booth conversations into meetings.
Nurturing and intelligence
Follow-up with prospects who aren’t ready yet, and market intelligence gathered on every call.
Data cleansing
Updated contact records and account details that make every future campaign more accurate.
You can explore each of these in more detail on our B2B appointment setting services page and the full list of services.
How we work
A partnership, not a calling vendor
The real difference is how closely we get to know your business. We take the time to understand your brand, your offer, and the buyers you serve, then align our appointment setting and sales support with those goals. That understanding is what lets a caller represent you well in a first conversation.
- Every campaign is customized for the client and the business objectives it targets.
- Our callers’ first priority on every call is to protect and promote your brand.
- Each campaign has a dedicated team: callers, an account manager, and a data manager, with daily oversight from management.
- We qualify against the criteria you set and don’t book meetings with prospects who don’t meet them.
- Campaigns are set up so we work as your outsourced inside sales team.
New clients usually begin with a test campaign. It sets a benchmark for what a professional calling effort can produce for your offer, so you can judge the approach on real numbers before you scale it.
Who we serve
Industries where complex sales are the norm
Our primary areas are healthcare, technology, education, consulting, manufacturing, and financial services, though we’ve worked in many other industries too. What these clients share is a considered sale: several stakeholders, a real business problem, and a buying process that rewards a well-prepared first meeting. Our article on complex B2B buying journeys explains how we plan for that kind of sale.
We only make business-to-business calls. That focus shapes who we hire, how we train, and how we prepare every campaign.
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Get to know B2B Appointment Setting
Want the fuller picture? Start with why companies choose to outsource this work, then look at the results we’ve driven, where we came from, and the questions buyers ask us most.
Why Us
Why outsource appointment setting? See when an outside calling team makes sense, what sets our campaigns apart, and how a test campaign helps you judge fit.
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Our Results
See appointment setting results for F-Secure, Healthios, Mars, Inc. and WSI, from trade show follow-up to franchise lead generation. Plan your own campaign.
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History
Our B2B appointment setting history, from a father and son software start in 2000 to pipeline specialists for complex sales. Talk with us about your goals.
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FAQ
Answers to the most common appointment setting FAQ: services, industries, callers, onboarding and launch timing. Still curious? Request a consultation.
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What kind of company is B2B Appointment Setting?
We’re a B2B demand generation company focused on appointment setting, lead generation, and lead qualification by phone. We work as an extension of your sales team: we contact the businesses you want to reach, qualify their interest against your criteria, and arrange sales conversations with the people who can make decisions.
Do you only work with large enterprises?
No. What matters more than company size is the kind of sale. We specialize in complex B2B sales, where the buyer has several stakeholders and a first meeting needs preparation. That describes growing companies as well as large ones, and your consultation is where we work out whether our approach fits.
Why do you call yourselves The Business Connection Company?
Because connections are the product. A campaign is only worthwhile if it puts your team in front of relevant people who want to talk. The name is a reminder that we measure our work by the quality of the conversations we create for you, not by how many calls we make.
How do you protect our brand when calling for us?
Our callers are trained to treat your brand as their first responsibility. During onboarding we learn your offer and value proposition in depth, then prepare messaging with you. We prioritize quality over volume and only set meetings with prospects who meet the criteria you’ve agreed with us.
Can we see how you’ve performed for other clients?
Yes. Our results page summarizes several client campaigns, and our case studies walk through the challenge, approach, and outcome of each one in more detail. You can also read what clients say about working with us on our testimonials page.
Keep exploring
Related services and results
See how the pieces fit together, or talk to us about the campaign you have in mind.
What Our Clients Say
Read appointment setting reviews from B2B clients in healthcare, software, supply chain and more, in their own words. Then talk with us about your own campaign.
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Case Studies
Read B2B appointment setting case studies from healthcare, telecom, cyber security and more. See the challenges, the approach and the results, then talk to us.
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Request a consultation
Let’s talk about your next campaign
Tell us who you want to reach. We’ll learn about your business and show you how a customized appointment setting campaign could work for your team.